PHOTOGRAPHERS:

ARE YOUREADY TO MULTIPLY YOUR INCOME? 

Product Sales School is a video course designed to take the guesswork out of product sales for photographers, whether you're looking to start offering products or sell more than you do today.


Are you ready to double (or more!) your revenue per client?

SIGN UP NOW - €497
 

Get confident with product sales 

Serve your clients better


Earn more per client


Be less "salesy"

WHAT YOU WILL LEARN:

- Identify your ideal client

- Marketing that sell

- Sales training

- Screen calibration

- Pricing structure

- The power of storytelling

- How to choose a print lab

- Crush your limiting beliefs

- Book clients who purchase products

- Money mindset

- Client communication

- How to sell without being "salesy"

SIGN UP NOW - €497

36 pre-recorded videos you can watch right away:

The technical stuff

Learn about color profiles, screen calibration, what to offer, paper types, and more.

The practical stuff

Designing products, marketing strategies, how to sell without being "salesy," and more.

The money stuff

Pricing, profit margin, in person sales, how to craft your client journey, and more.

+ BONUSES!

From Import To Export
(€349 value)

Learn how to have a solid folder system you can keep adding photos to year after year that is neat and organized.

Get a complete understanding of Lightroom catalogs, and implement an effective Lightroom workflow.

Become confident and sleep well, knowing your files are safe with your new backup routine.

Find Your Dream Client
(€97 value)

Find and identify your ideal client to supercharge your marketing. 

Instead of marketing to everyone, learn how to communicate with, and attract the type of clients you want to work with.

Make your marketing easier and more focused to get higher quality leads for your business.

Total value including PSS: €943 €497

Join today - Your future you will thank you for it!

 

Where will you be one year from now, if you take action today?

You don't have to go it alone. I'm here to help you and support your growth. Welcome to The Photography Business Lounge.

SIGN UP NOW - €497

Hey, I'm Eirik Halvorsen

 

I photographed my first wedding in 2009, and I charged €600...

After 15 years in the game, I've learned a thing or two about providing value. Since 2019, I've averaged €7500 per client.

If you struggle with potential clients saying you're too expensive, you have a marketing problem...

Inside this course, I don't hold anything back. You'll learn the step-by-step framework to consistently book clients who value albums and prints.

SIGN UP NOW - €497

Is this program for me?


Great question! Let's quickly go over the 5 types of photographers Product Sales School is for so you can figure out if it's a fit:

 

1️⃣ YOU'VE NEVER SOLD A PRODUCT BEFORE

P.S.S. is for you if you're an ambitious photographer who wants to quit your day job and become a profitable business owner. You're excited about learning how to start offering products to your clients and earn more money on the way.

or...

2️⃣ YOUR CLIENTS DON'T WANT TO BUY PRODUCTS

Your sales meetings are filled with resistance and excuses, which leads to more stress than success. The products you offer is not the problem… Your problem is making money from them. You know this isn't sustainable in the long run, and you're ready for this to change, NOW!

or...

3️⃣ YOU'RE NOT MAKING ENOUGH SALES

Product sales for you is being thrown on top after you've delivered the digital files, and it's a hit or miss. It often feels forced, and you're uncomfortable talking about products with your clients. You're looking to find a better way of doing things. It has to be easier than this, right?

or...

4️⃣ YOUR PRINTS DON'T MATCH YOUR SCREEN

Oh, the glorious color profiles and screen calibration. You can't seem to get it right, and your prints always come back slightly darker than what you see on your computer screen. You want your printed products to reflect the visual style you've spent countless hours perfecting in Lightroom and Photoshop.
Still, you're unsure how to do that.

or...

5️⃣ YOU'RE NOT A SELLER AND DON'T WANT TO COME OFF AS "SALESY"

In every sales setting, you feel like the car seller who runs out to the lot as soon as a client arrives. Eager to make money from "cheap cars" - it's just not authentic to you. Talking about money with your clients makes you want to vomit, but you know you can learn to overcome this limiting belief with the proper training.

 

To sum things up real quick: Product Sales School IS for you if you're a photographer working with B2C (business to customer).

That means families, newborns, weddings, boudoir, maternity, seniors etc.

 

Do you fit into any of these 5 categories above? Then this program will help you!

SIGN UP NOW - €497

THIS CAN BE YOUR NEW REALITY


Here's what I want you to achieve with Product Sales School:

 

  • YOUR BEST RESULTS YET

Imagine checking your bank account to see that your business has finally had the most profitable month of your entire career? You'll learn exactly what you need to do to make sure your future sales are higher and more profitable than ever before.

This is totally possible without outsourcing or hiring someone. It's all in the systems and the messaging you will implement.

 

  • PRODUCT SALES WITH EVERY CLIENT

Imagine waking up one day and realizing that every client bought products after their shoot the past year? We will walk you step by step through the framework you need to make product sales from every client your new normal.

Instead of getting anxious or upset about not hitting your revenue goals again, you can start celebrating with a dance party or a glass of liquid of your choice after each sale.

 

  • NO MORE FRUSTRATION

Imagine ending every sales meeting more energized than when you started (because you'll get positive energy from sales after implementing our framework.) You're not just a photographer; you're a business owner, and running a business doesn't mean you have to end up with burnout.

With a more significant revenue, you can afford to take more time off to care for yourself and your family. You don't have to work 24/7 to be successful.

 

  • HAPPIER CLIENTS

lmagine getting a text from a client with a photo of their products hanging on the wall, and a super grateful thank you message. Knowing that your clients cherish your photos in meaningful ways makes you even more appreciated to be calling photography your job.

When you serve your clients properly, your testimonials gets better, and you feel more fulfilled. 

 

  • EASIER TO RUN A PROFITABLE BUSINESS

Imagine getting inquiries from clients who want to purchase your products without you having to "hard sell" to them? You'll effortlessly make higher-value bookings right off the bat from the results of your improved marketing strategies. 

Instead of dreading to ask if your clients want to buy products, the conversation goes more like: "Do you want this fabric or this as the cover for your album?"

SIGN UP NOW - €497

Hear what others have to say:

I've offered albums to clients for about a year now, without selling any. After this course, I sold albums to 7 of 8 weddings this year! I'm often uncertain if a course will be worth my investment, but every time I've taken a TPBL course I've learned a lot more than I thought I needed to learn!


Anita Kolnes Wedding photographer

This course is focusing on the right things: How to sell products and what to charge. The content is spot on, and the way I've learned to communicate product sales to my clients has been a huge eye-opener!


Øyvind Sæbø Wedding and portrait photographer

My mindset is so important! Now I talk about products to my clients in a completely different way. I highly recommend this course to anyone who wants to incorporate product sales into their businesses.


Trine Tønnesen Wedding photographer

I quickly realized that I had an internal insecurity about self-worth and "selling" in general. This course did a phenomenal job at steering this thought in a different direction. I learned that I can significantly boost sales through storytelling, without even actually "selling." This workshop was a total game changer!


Svetlana Albrecht Wedding photographer

SIGN UP NOW - €497

The Photography Business Lounge's signature method (the 3 C's)

Clarity

You probably started photographing because you love the craft.

It's amazing what you can create with light, composition, and some careful editing.

But without proper clarity you can easily be overwhelmed and end up shooting a little bit of everything. 

We'll teach you simple strategies to hone in on your skills and target precisely the clients you want to work with!

Consistency

Things rarely work out the way you want them to the first time you do something.

Without clarity, it's like working in complete darkness.

Only when you have clarity can you work on the right things, and when you are consistent - magic happens!

When you want something enough, we're here to help you achieve it.

Continuous improvement

"Do or do not. There is no try" - Yoda.

Instead of beating yourself up, learn from your mistakes and improve your next round.

You must do to improve. Execution is the only road to success.

We'll hold your hands until you start to run by yourself.

BUT WAIT...!


Part of you is like, "I’M SO IN EIRIK, SIGN ME UP." But I know that the other 
part of you has questions... so let’s get you some answers, ok?

 

  • I DON'T KNOW HOW TO SELL THINGS

Perfect! Even more of a reason to join us at Product Sales School. We'll teach you how to sell the correct way (it's probably not what you think!)

Trust me, I know how scary it can be to propose a sale only to be met with awkwardness and some excuse about why they want to wait for a little before buying. P.S.S. teaches you how to do this the right way.

 

  • I'M SCARED THIS WON'T WORK FOR ME

What you will learn can be implemented in the ways you see fit. There's not just one way of doing things, so you'll get the option of picking and choosing what resonates best with you.

Also, I know that investing money into a course or program like this can be really scary. Boy, was I terrified when I invested in my first course. I spent over €2000 and honestly didn't actually have time or money to do it.

But here's the thing: I believe in learning from people who are where you want to be so that you can take shortcuts and save yourself from trial and error. Hundreds of photographers have trusted me with their businesses, and I haven't let them down. Show up, do the work, and we will pave the way for you.

 

  • I'M NOT PROFESSIONAL ENOUGH YET

Listen, it took me 10 years of being a hobby photographer, trying, testing, failing before I quit my day job to pursue photography full-time in 2015. Want to know why? Because I was scared, I was not committed, I was lurking in photography groups online, and I never invested in my growth.

It took one year from my first course in 2014 until I quit my day job in 2015. One year!

What you'll learn in Product Sales School is what I wish I knew early on. Implementing product sales in your business is what makes you a professional photographer. If you keep delivering digital files to your clients, you're doing both them and yourself a disservice. It's time to step up and serve your clients right and become the professional photographer you see in your dreams.

 

  • MY CLIENTS PREFER TO PRINT THEMSELVES 

This is a common misconception. You're actually doing your clients a disservice if you deliver digital files to them. Just think about it: How much do you know about color profiles, printing, different paper, frames, and album types? Not a whole lot? Well, you're a photographer and should know this stuff, am I right?

Now, if you don't know this stuff so well, how much do you think your clients know? They're not even photographers, and you leave them hanging with massive digital files. How do they store them? They have to spend time doing research to learn where to print them. And by the way, they will only get access to consumer print labs, which, let's be honest, aren't that good.

Help your clients get the products they want! We will show you how.

 

  • I'M STILL AFRAID IT WON'T WORK FOR ME

Honestly, that's normal... but making decisions from a place of fear isn't going to help you achieve those massive goals you've got, is it?

If you're willing to put in the work, we've got everything you need to make product sales a secondary source of income. We actually plan for you to become our next success story! That's how confident we are in helping you get your product sales up.

If you decide to not join us, that's ok. As long as it comes from a place of "this isn't something my business needs right now, so I choose not to" as opposed to "I'm too scared to make the leap, so my goals will have to wait."

 

  • MY CLIENTS DON'T WANT PRINTED PRODUCTS

Is that a fact? Or is that something your clients told you so they could avoid your awkward sales pitch and go print their digital files somewhere else?

I've printed other photographers' photos for their clients because they were never offered any products. Or because their communication wasn't good enough. I know other photographers have printed my clients' photos in the past too.

Your problem is not that your clients don't want to buy products. Your problem is that you're attracting the wrong type of clients. I've struggled with this, too, until I changed my marketing. You'll learn how to identify this and fix it for your business.

 

  • I'M NOT SURE WHERE TO START

Great! Then you're absolutely in the right place. P.S.S. is designed to help photographers from different experience levels. If you've never printed your photos before, you'll learn how to find a print lab you love, build a relationship with them, and start offering the right products for your type of client.

Seriously, it's not as difficult as it may seem. We're here to guide you step-by-step from "I've never seen my photos on print" to "Wow! That was my biggest sale yet!"

 

  • I TRIED TO SELL PRODUCTS BEFORE, AND IT DOESN'T WORK FOR ME

I get it… You've tried, it failed, it hurts, let's leave it. Sound familiar?

Or, what kind of sales training have you had prior to your failed sales consultations? You're a photographer, not a salesperson. You've been focusing on becoming a better photographer. Why would you ever learn sales? The story of most photographers.

Jessica and I started our sales and marketing education in 2014. We specifically learned from an entirely different industry than photography. You'll learn why your sales didn't work in the past and what to change to make massive sales in the future.

 

  • I FIND COLOR PROFILES AND PAPER TYPES REALLY OVERWHELMING

Who doesn't? 😜 In all honesty, the technical aspect of printing is a rabbit hole you probably don't want to go down. That's why 'll show you how to overcome the overwhelm and use the expertise of printing professionals.

You'll learn what equipment to use and a very pragmatic approach to achieving your desired results (it's actually embarrassingly simple!)

 

  • I DON'T HAVE ENOUGH TIME TO IMPLEMENT THIS

Do you have time for all the other things you spend your time on? Be honest with yourself: Do you actually spend your time on money-generating tasks, or does your workday include scrolling on social media and YouTube?

Your time is your most valuable asset! Like I said earlier, you won't become a master salesperson overnight. But learning and implementing marketing and sales strategies might be a slightly better use of your time. Don't you agree?

Maybe you also think that "I'll look at this course next week when things settle down." Well, I've got news for you: Things won't settle down. You have to take charge of your time and spend it wisely. Put it in your calendar. The time is now!

 

  • I'M NOT SURE IF THIS WILL WORK WITH MY TYPE OF PHOTOGRAPHY

Product Sales School IS for you if you have a B2C (business to customer) photography business. No matter what niche you're in. However, it's not for you if you work in the commercial field or with other businesses. They most likely don't need these types of products.

Also, it's not for you if you want to stay a hobby photographer without earning money.

 

  • YOU'VE GOT THOUSANDS OF FOLLOWERS AND YEARS OF EXPERIENCE

True, but I started just like you. And what I know now are things I wish I knew back then. That's the whole reason why I got into education in the first place: To help photographers like you get to where I am - faster!

You don't need a million followers. You need clarity (find your niche and your clients), consistency (a marketing plan and sales process you can rinse and repeat), and continuous improvement. That's it!

 

 

Now, are you done making excuses for yourself? Join Product Sales School now. I'm here to help you get your product sales sorted out. 

READY FOR A
BIG RETURN ON YOUR
INVESTMENT?

SIGN UP NOW - €497

Total value including bonuses: €943

DISCLAIMER:
Any results stated on this page are my experience. There can be no assurance to any particular outcome based on the use of this product. You agree that I am not responsible for your success or failure and that your work and input influence your results.